Daniel Martínez will take over from Emili Masferrer as director of Casa Vicens Gaudí

4 / 11 / 2026

Gràcia

Tourism

Commitment

· Emili Masferrer has decided to step down from his role at Casa Vicens after nine years.

· Until December 31, Emili Masferrer will continue as CEO and will work alongside Daniel Martínez during the transition.

Casa Vicens, Antoni Gaudí’s first house, has announced a change in management. Daniel Martínez will take up the post of CEO of the institution on January 1, 2027, succeeding Emili Masferrer, who will continue in the role until December 31, 2026, and will support the new CEO during the transition.

Daniel Martínez is joining from the MoraBanc Group, which has owned Casa Vicens since 2014, where he has held numerous roles over the past six years in the marketing, digital transformation and business development departments. Previously, he built his career in the fast-moving consumer goods and retail sectors, at companies such as Caprabo and the CCA Andorra Group. His appointment strengthens the Casa Vicens brand, with a clear commitment to continuing to offer an outstanding visitor experience at this UNESCO World Heritage Site.

“I would like to thank Emili for his incredible work, for the generosity with which we have prepared this transition, and for staying on with me until the end of the year,” says Daniel Martínez. “Casa Vicens has a solid goal and an excellent team. My aim is to ensure continuity and make the site even more welcoming to the public, both here in Barcelona and around the world.”

Nine years that have turned Casa Vicens into a benchmark

Under Emili Masferrer’s leadership, Casa Vicens has established itself as a leading cultural venue in the city, attracting 300,000 visitors a year while becoming a model of private, sustainable and independent architectural heritage management.

On behalf of the Casa Vicens Gaudí Council, the chairman, Lluís Alsina, has highlighted Emili Masferrer’s contribution over the years. “Thanks to his leadership and the team’s commitment, Casa Vicens has become a leading museum in the city of Barcelona and a model of cultural management. We would also like to thank him for staying with us throughout this transition process, which he will carry out alongside Daniel Martínez. We have every confidence in Daniel’s ability to lead Casa Vicens into this new phase.”

For Emili Masferrer, “it has been a privilege to run Casa Vicens over the years and to see the project grow. I am very grateful to the neighbourhood of Gràcia, the people of Barcelona and my fellow professionals for the way they have welcomed Casa Vicens.” The outgoing director explained that, “once I had decided to bring this chapter to a close, the important thing was to prepare for the handover well in advance and in an orderly manner. That’s why I’ll be staying on with Daniel and the team until the end of the year. I am convinced that he is the right person to lead this project into the future”.